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The Dream Machine Study

How I scaled community and digital channels for a grassroots community arts venue and brought it to life with a 300-person music festival

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"Rosie's marketing expertise guided us in our strategy, messaging and brand voice.  We can’t thank her enough for the work she did in helping us grow our community."

- Matt Lygate, Creative Director, The Dream Machine 

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The Brief

As Marketing Director for The Dream Machine, a creative arts and events venue in Glasgow’s East End, I was brought on to grow the venue’s local audience and elevate its reputation as a community-powered space for creativity, connection, and culture.

 

The venue hosted music nights, AV performances, artist residencies, and ran a community café. My role was to build meaningful in-person and online engagement through grassroots outreach, social media, video storytelling, and campaign strategy. I also led partnerships with third-sector organisations and managed internal marketing systems across the team.

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What I Did

Community-Led Marketing Strategy​

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  • Developed and executed a local marketing strategy including lead magnets, community outreach, postering, and third-sector partnerships
     

  • Designed the audience journey and backend systems for 20+ public events, ensuring every campaign aligned with target audience profiles and messaging

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  • Ran weekly planning meetings with creative and operational teams to align on goals, campaigns, and programming

Content Creation & Digital Growth

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  • Produced a high volume of video content to showcase the space, performances, and local artists, including interviews, event trailers, and behind-the-scenes moments​

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  • Managed and scheduled all content across Instagram and Facebook, maintaining brand consistency and campaign pacing

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  • Ran hyper-local Facebook Ad campaigns to drive reach, RSVPs, and new visitors to the space

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Tools

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  • Facebook Ads Manager, iMovie, Canva, Instagram, Mailchimp, Google Drive, Trello, and on-the-ground community outreach tools

Content Examples

Filmed and edited promotional videos for social for various events taking place at The Dream Machine.

(hi-res version on request)

The Impact

  • Cco-delivered 20+ immersive live events, from intimate gigs to large-scale community gatherings

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  • Directed strategy for the launch of the East End Free Festival, welcoming 300+ attendees in its debut weekend and showcasing 12+ local music acts

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  • Built scalable systems for follow-up, audience retention, and content re-use - helping the team stay organised and amplify impact

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  • Played a key role in positioning The Dream Machine as a go-to venue for alternative, community-first events in the East End of Glasgow

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I'm Currently Available.

And I'd love to work with you!

If you’re looking for a creative, self-managed marketer with deep experience in both digital and traditional campaigns, I bring strategy, clarity, and momentum to every project.

 

  • I’m open to remote roles where I can contribute to a values-led, creatively ambitious marketing team.
     

    • Freelance projects (short or long-term)

    • Contract roles (remote, part-time or full-time)

    • Remote employment with a creative, purpose-led team
       

  • I’m based in Spain and work fully remote — ideally within EU/UK time zones.

 

So, if you're needing a strategic thinker, ethical marketer, or someone who can take the lead on copy, content, or campaigns… I’m your person.

 

Let’s talk — I’d love to hear more about what you’re working on.

 

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