Rosie Bans Creative
The Girls Twiddling Knobs Study
How I helped launch Rise & Release, a membership for women learning music tech - creating workshops, audio guides, and onboarding content that welcomed 70+ students in just 6 months
"I highly recommend working with Rosie! She brings both creativity AND strategy to her marketing to create compelling and heart-centred campaigns that truly resonate with customers and audiences."
- Isobel Anderson, Founder & CEO, Girls Twiddling Knobs
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The Brief
Girls Twiddling Knobs is an audio education platform and podcast supporting women in music tech. I joined the team during a pivotal moment: the launch of their first online membership program, Rise & Release.
My role was to support the founder in the end-to-end creation and launching the new membership as a sustainable revenue stream, while also creating a seamless and engaging onboarding experience for new members.
The challenge was to not only launch successfully, but to keep the community active, connected, and supported - through clear content, consistent messaging, and smart systems.
What I Did
Launch, Content & Strategy
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Co-developed the launch strategy and campaign for Rise & Release, shaping messaging across email, Instagram, and member communications​
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Created onboarding flows and weekly engagement emails to build trust, encourage exploration, and support retention
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Scheduled and managed regular content campaigns for a 10K+ Instagram audience and 11K+ email list using Mailchimp, Descript, Canva, and Zapier
Educational Content & Community Engagement​
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Outlined & designed monthly digital workshops including slide creation, editing, and supplementary resources
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Created audio and video guides, templates, and community prompts to help members take action and engage with learning material
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Supported feedback systems by gathering user insights and adjusting content based on member needs
Systems & Tools
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Built the backend infrastructure using Searchie, created all the initial onboarding content inside the platform, automated resource delivery and streamlined the member experience
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Maintained in-platform content organisation and navigation to reduce friction and boost long-term engagement
The Impact
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Helped successfully launch Rise & Release to 70+ founding members, generating £20K in revenue in the first campaign
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Developed and implemented community engagement systems that supported retention and reduced churn during the first 3 months
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Strengthened brand trust and member experience through thoughtful onboarding and clear communication
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Delivered consistent educational content that reinforced the brand’s values and empowered members to take action with their music tech skills
I'm Currently Available.
And I'd love to work with you!
If you’re looking for a creative, self-managed marketer with deep experience in both digital and traditional campaigns, I bring strategy, clarity, and momentum to every project.
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I’m open to remote roles where I can contribute to a values-led, creatively ambitious marketing team.
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Freelance projects (short or long-term)
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Contract roles (remote, part-time or full-time)
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Remote employment with a creative, purpose-led team
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I’m based in Spain and work fully remote — ideally within EU/UK time zones.
So, if you're needing a strategic thinker, ethical marketer, or someone who can take the lead on copy, content, or campaigns… I’m your person.
Let’s talk — I’d love to hear more about what you’re working on.
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