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The Radical Songwriting Study

How I launched an online music education platform that reached 4,000 creatives and generated £100k+ in revenue - all while staying true to its creative soul

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"I highly recommend working with Rosie! She brings both creativity AND strategy to her marketing to create compelling and heart-centred campaigns that truly resonate with customers and audiences."

- Isobel Anderson, Founder & CEO, Girls Twiddling Knobs

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The Brief

Radical Songwriting is the online music education brand I built from scratch, my first fully online business after a decade of freelancing across music and marketing.

 

The goal was to support songwriters of all backgrounds and skill levels to develop their craft, grow their confidence, and move their music from bedrooms to stages, studios, and streaming platforms.

 

I wanted to create a creative education platform that was accessible, inspiring, and deeply impactful both artistically and personally.

 

This wasn’t just a course launch. It was a full brand build: a global learning space and values-led community built from the ground up.

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What I Did

Strategy & Business Design

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  • Developed the full brand and business strategy, including product ecosystem, launch plan, messaging, and customer journey
     

  • Created the flagship program Radical Songwriting Academy and launched it successfully multiple times
     

  • Designed lead magnets, five-day challenges, and evergreen sales funnels to drive consistent growth

Content Creation & Community Building

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  • Launched and produced The Radical Songwriting Podcast, publishing 100+ episodes exploring songwriting, creativity, and the music industry
     

  • Wrote and scheduled weekly emails, podcast episodes, blogs, and social posts across Instagram, Facebook, and YouTube
     

  • Interviewed students and shared their stories as UGC and social proof to build trust and engagement
     

  • Developed and nurtured community spaces on Facebook and Discord, including moderation, content prompts, and live sessions
     

  • Iterated products based on student feedback to improve course experience and retention

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The Impact

  • Reached a global community of 4,000+ songwriters across 12+ countries
     

  • Generated £100,000+ in revenue from the Radical Songwriting Academy course and workshop series
     

  • Built a highly engaged email list and social audience through organic and paid strategies
     

  • Launched and grew The Radical Songwriting Podcast to 100+ episodes, helping establish the brand’s voice and build deep audience trust
     

  • Created an emotionally resonant learning experience that helped people not only write more music, but believe in themselves as artists

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“I learned and gained so much confidence that I now write more songs than I can produce. Before I joined I didn’t have any knowledge of music theory and didn’t play any instruments but I just started from where I was at and now this is where I am today, I am a songwriter!"

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Ruth Bootsma, Radical Songwriting Academy Student

"The course changed my perspective on what’s possible for me with my music and to see that I am able to do this and fulfill a passion and desire of mine.”

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​Justine Gaffney, Radical Songwriting Academy Student

"Because of Radical Songwriting Academy I have new found confidence in the performance of my songs and am seeing great results from that. It's all down to the ethos of the RSA and the energy created by a beautifully well planned course."

 

Chris Annetts, Radical Songwriting Academy Student

"The course literally blew my mind! 

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Carys, Radical Songwriting Academy Student

CONTENT EXAMPLES

Video & Content Creation

From Instagram Reels and storytelling posts to educational content and live workshops. These examples showcase my ability to script, shoot, edit, and publish engaging content that builds trust, tells a story, and connects with the right audience.

I'm Currently Available.

And I'd love to work with you!

If you’re looking for a creative, self-managed marketer with deep experience in both digital and traditional campaigns, I bring strategy, clarity, and momentum to every project.

 

  • I’m open to remote roles where I can contribute to a values-led, creatively ambitious marketing team.
     

    • Freelance projects (short or long-term)

    • Contract roles (remote, part-time or full-time)

    • Remote employment with a creative, purpose-led team
       

  • I’m based in Spain and work fully remote — ideally within EU/UK time zones.

 

So, if you're needing a strategic thinker, ethical marketer, or someone who can take the lead on copy, content, or campaigns… I’m your person.

 

Let’s talk — I’d love to hear more about what you’re working on.

 

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